Archive for March, 2005|Monthly archive page

LAST BLOG from B-School

My last blog from B-school. My B-school days are coming to an end in another 12 days and that’s it…however there are some exams to write and hence I do not know when I would write my blog again, but surely it wouldn’t be before I complete my exams. We went on trekking today. We thought of going to a mango grove on the other side of a mountain, however due to some miscalculation, we ended up at a coconut-mango grove…which we enjoyed thoroughly. And that sums up my days in the B-school.

Looking back, it’s been one huge ride for me over the last 2 yrs. After the dejection of losing out on the CAT, I got through this school with some effort. I was not sure of the place and the environment and how I would go about handling it. I was a completely opposite personality to what the place demanded. However, the passion of doing a MBA just pushed me through the first few days. And boy! After that, it was just Masti, MASti and MASTI.

Apart from the academic rigor and the usual B-school stuff, I went through a rapid as well as a steep learning curve on all the aspects of life – people, cultural, sports and just about everything. I learnt to handle 30 people to complete projects on time, first as a junior and then as the head of the dept., learnt finer aspects of script writing and acting (although I am still bad at both, considering the standards of this place), learnt Table tennis, painting and of course blogging apart from other mundu aspects.

I also found my ideals down here. An ideal speaker, an ideal computer genius as well as hacker (oops!), a financial wizard, master artists, fantastic actors, terrific sports players…u name it and they are in this place. Down the line, any day I need any sort of motivation I can think of these guys and I would know what to do. Such is the talent, such is the brotherhood of this place.

I feel very sad at this point of time that I have to leave so early. Because without doubt, these have been the best two years in my life, two years where I can look back and confidently say that I have learnt something.

I am reminded of my signature in my mail…something which I strongly believe in.

Perfection is the Goal.

GOD tolerates Excellence.

Recently, I came across this quote which complements the above, which explains why I have to move on.

Advance and never halt, for advancing is perfection. Advance and do not fear the thorns in the path, for they draw only corrupt blood – Khalil Gibran.

It was the best of times, it was the worst of times” said Charles Dickens. I couldn’t fathom how do two situations co-exist for quite a long time, but I think I have the answer right here, right now. It was the best of times, for surely I have enjoyed my stay and moving toward my goal, it’s also the worst of times since I am leaving the place I love so much.

Last but not the least, I would like to put the whole experience in three lines – “The woods are lovely, dark and deep/But I have promises to keep/And miles to go before I sleep…”


Advertising Adversity!

Hurrah! Tests are over and I am going to slog sleep today…haven’t had a good night sleep for the past week. That aside, as promised the article on advertising is up on the blog…Enjoy it and don’t forget, comments are always welcome!

“Freedom without opportunity is a devil’s gift and the refusal to provide such opportunities is criminal” – Anonymous.

I beg to differ with the above statement if it concerns advertising of today. Just take a look at these figures and you will know why. Basic education for all in this world would cost $ 6 billion, while the expenses on cosmetics in the US cost $ 8 billion. Water and sanitation costs for the world would come to around $ 9 billion while ice-cream costs in Europe costs $ 11 billion. Basic health and nutrition for all would cost $13 billion while expenses on pet foods in US and Europe cost $17 billion.

Hankering ‘after more’ has left the society in a constant state of chasing a mirage! In US, a sixth of its total GDP is spent on marketing and advertising. Most of it is tax-exempted – which implies that people pay for the privilege of being subjected to manipulation of their attitudes and behavior. To support the advertisers are the various laws of economics. One such law is the Law of diminishing Marginal utility – which states that the satisfaction you would derive out of using a product would diminish over time or repeated usage. Advertisers are known (or meant) to accelerate the pace of this law. This essentially means that you get satisfaction only for a short period of time. For example, you buy a Skoda Octavia. The utility you derive is only for a period of time. In a short time, you will come across another ad regarding the advanced version of Skoda Octavia – Skoda Octavia SX. Then, you will feel dissatisfied at your car and would aspire to buy a new car. A satisfied man is an advertiser’s nightmare – but you can rarely find a satisfied man in a capitalistic society and hence you can understand why ad agency revenues run into millions. The ideology of capitalism makes us all into connoisseurs of liberty – of the indefinite expansion of possibilities, but have we taken it too far.

The world’s headlong rush towards crass commercialism, meretricious materialism and mindless consumerism can only be stopped by a tsunamic effort. What will allow us to unleash our venom at the sheer fluff of empty-headed hedonism that consumerism creates?

I conclude with the hope that atleast India’s cultural a.ka. advertising producers will preserve their tactical gift of revelation-by-surprise, eluding both commodifiers and the regimenters, the color-blind ecclesiarchs and the color-drunk publicists.

—the article ends here.

Go ahead and rate it!!!

gone with the wind

i thought that the closing months of my MBA would be really cool and i can enjoy myself thorougly. But what i have and am experiencing for the past 15 days and still going…i think i better shift to the opposite bandwagon. tests are going on now and each subject’s portion is like some final examination portion in a school…weightage 25%.

but i have resolved that once my tests finish on 4th, that day my blog on Advertising is going to hit the Net.

got to study for the next test…Knowledge Management…i just hope i manage the knowledge optimally to get a good score. bye

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