Review – www.WishesnGifts.com
Disclosure: www.WishesnGifts.com is a start-up aimed at customers who want to send gifts from any International location to India (specifically, Hyderabad and Secunderabad for now). The review of this website/startup in this blog is purely objective, although the startup is owned by one of my friends (along with another friend of his). As usual, no bias included in the review. I would urge you to use this website and send feedback to the promoter/owner or me (I will pass on the feedback to my friend).
WishesnGifts.com was an idea long time in the making. My friend told me about this idea more than a year ago, and it came to fruition just last week. As I stated before, this website is aimed at customers currently based out of International locations to send gifts back home to India (specifically, Hyderabad and Secunderabad for now…gradually ramping up to other parts of India too). Gifts range from cakes, flowers, gift cards to very interesting stuff like a family movie outing and karate classes.
Here are the list of Pro’s and Con’s of the website.
1) Very clean interface: The usual shopping websites are cluttered with advertisements trying to force-sell me different products. Personally, and probably universally, people are attracted by pull-selling rather than push-selling. This website has a refreshing look, various gifts neatly into categories and a very pleasant header.
2) Prices: This is easily, one of the very unique propositions of the website – the gifts’ prices being lower than the usual shopping websites. Generic products such as Cakes and Flowers do not have much difference (given economies of scale, I guess this should come down) while other unique products like the ‘kuch hath ke’ category products are much cheaper.
3) ‘Kuch Hath Ke’: This category was what intrigued me the most in the entire website. ‘Movie ka Funday’ (gifting your loved ones a family outing to a movie), ‘Nunchuk classes’ (gifting someone to learn karate) are easily a standout. Talking to one of the promoters the other day, he mentioned that ‘Salsa classes’, ‘Rock climbing training’, ‘Dine, shop and back home’, ‘Kids package’ are to come very soon. Easily a significant value proposition.
1) Commodity business: Unfortunately, shopping online has become a commodity business. This essentially means that the barriers of entry are very low, and replication of this website’s products is very easy. Price will become the differentiating factor, unless the service of delivery is extremely superior. Similar competitors use tactics such as ‘taking a pic with the gift’ for enhancing service delivery. It would be interesting to see what the promoters would come up with in this space.
2) Google search: I could not answer one question ‘Why should I shop at this website rather than any competitors website?’ In fact, the question of ‘what is this website all about?’ has not been answered anywhere on the website (probably, the promoters thought this was a no-brainer!). The second question is easy to fix on the header of the webpage, but answering the first question needs a lot of brain-storming. What’s more, I don’t think the website has been optimized for Google adwords nor does it come up in the first 10 search results for queries like ‘gifts to hyderabad’, ‘gifts to secunderabad’ (supposedly, the selling points) etc. I don’t know the extent to which the promoters have marketed this website, but online presence in Twitter, Facebook, Shopping forums is easily a must. Whipping up a frenzy in the online world is slightly difficult, but the efforts are worth it.
3) Look and feel – The last and the final grouse. I agree that it is a very clean interface, cutting out all the clutter that makes me rush out of any website. But the choice of colors and some text is appalling. ‘About us’ and ‘How to order’ in Pink??!! C’mon guys, you can do better than that. These two, along with the FAQ section are easily the most visited tabs in case of a startup. I am sure, such deviant differentiation is worth avoiding. Please do revamp the FAQ section – answering 3 questions (with bad formatting) will not serve any purpose – in fact, it may drive away customers. Registration, Ordering, Deliver, Payments and Disputes are atleast 5 categories that come to my mind immediately. Testimonials section easily needs a revamp (I hope you avoid pink there too!).
1) Registration required: I was slightly taken back as to why Registration was required for me to order gifts. This point is debatable – the historic argument between customer stickiness versus easy ordering. I would leave it to the promoters’ decision as to what the vision of their business would be.
I am sure, with time, all these Con’s would be taken care of, more and better product lines would be up for gifting loved ones and the service delivery would be impeccable.
As a friend (and not a reviewer only for this line), I wish him all success in his endeavor. I will probably do another review say, 6 months down the line to comment on the progression the website and service delivery have made. Till then, all the best.